The mortgage industry is a highly competitive one, so it is considered wise to shop around for the best deal and let the mortgage companies fight for your business.

The mortgage industry exceeds far beyond that of the banks you see on every street corner as you head into town.

Besides the banks there are the wholesale and retail lenders. Most wholesale lenders encourage the help of mortgage brokers to bring them potential borrowers.

Most mortgage brokers on average deal with more than two hundred wholesale lenders alone. These wholesale lenders are a very diverse group, and their programs and specialties vary from lender to lender.

So if you are considering purchasing a home or refinancing your existing mortgage, don’t be afraid to shop around for the best deal.

It is important to remember that when you are shopping around for a mortgage, nothing is final until you sign on the dotted line at closing.

So don’t be shy when it comes to shopping a few mortgage companies. Remember that they are very competitive and hungry for your business. So allow them to assess your situation, and whichever lender comes back with the best offer to fit your needs and budget should be the lender for you.

When shopping around for a mortgage product, don’t feel the need to keep this a secret. By letting a loan officer know your intentions, you will most likely send them the message that you don’t have time for games and that it will be in their best interest to make you their best possible offer.

Related items

• An Introduction To Mortgages
• Mortgage Marketing

If you’ve just started working and saving but you desire to have your own house and own car, you may not need to wait for a decade or so for your dreams to come true. But that’s only possible if your mortgage application gets approved.

Mortgage has been viewed by many as a form of lifesaver especially today. It’s getting harder and harder to come up with payments for monthly bills so how else can ordinary consumers afford to have their dreams come true? With the help of mortgage companies, however, they may just have that dream house and car before the year’s end.

What Do You Have To Know About Mortgages?

If you’re new to the mortgage scene and absolutely do not have a clue about where and how to start then you’ve found the right page to learn more about mortgages. Here, we shall be introducing you to the topic of mortgages and give you information about everything you have to know, from the types, to tips on choosing a reliable mortgage provider to suggestions on what you should do in order to qualify for a loan or mortgage.

Types of Mortgages

All you have to do is open an accounting or finance textbook or browse the internet and right away, you’ll get to know about the different types of mortgages. But more often than not, the descriptions provided are somewhat too confusing or too technical for lay people to understand. We know that, so with each type of mortgage we’ll be explaining, we make sure that we do so simply and clearly.

Base Rate Mortgage

We’ll start with a fairly easy one, the base rate mortgage. This type of mortgage has its roots founded on the rates provided by the Bank of England. I’m not sure if you’ll be able to find a mortgage provider in the United States that offers this type of mortgage but when you do, you’re at least familiar with how it works. Anything else you have to know, simply ask a solicitor ? it’s the British way of calling lawyers, by the way.

Fixed Rate Mortgage

The interest rate for the mortgage you’re applying for shall remain fixed or constant.

Variable Rate Mortgage

The interest rate for the mortgage you’re trying to qualify for varies and is dependent on the wishes of the mortgage provider.

The Right Mortgage Company

Simply put, don’t just trust any mortgage company and don’t sign anything without reading the contract thoroughly.

How To Pass Mortgage Qualification Interviews

Never lie about your finances and check your credit ratings first before passing your mortgage application form.

Related items

• Let the Mortgage Companies Fight for Your Business
• Mortgage Marketing

It is my intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!

Mortgage Marketing Tip #1

Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.

Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that’s exactly what you want them to do.

Make the headline powerful and include a benefit.

Examples:

3 things you can do today to improve your credit
Here’s something you might enjoy?
I started thinking of you when I read this article?

Make sure to include a headline in all your media and it will increase your results.

Mortgage Marketing Tip #2

When you do something for a client, brag about it.

What I mean is, if you accomplish something, make it a big deal.’

“Mr. Hity, I was holding my breath for a while, and that collection on your credit report made it real close, but I fought for you and got the lender to approve your loan!”

That’s a lot better than saying, “Hi, your loan was approved today. Congrats.”

Make yourself out to be the valuable professional you are. Make sure that your clients know exactly what you do for them.

Mortgage Marketing Tip #3

Write thank you notes to people everyday.

This one mortgage marketing tool can make you so much money your head will spin. Everyone loves to be appreciated and acknowledged. Being nice and having manners are a thing of the past. But when you take the time to thank someone, you connect to them on deeper level.

Get yourself some thank you cards from the stationery store and thank people who did something for you today. It could be for anything,

Thank your mailman for bringing the mail up to the office
Thank the underwriter for a speedy decision
Thank your client for calling to say they would be late
Thank the realtor for the referral.

These cards can make someone’s day. And you really stand out from the crowd as a caring mortgage professional when you use them.

Mortgage Marketing Tip #4

If someone answers your phone for you, have him or her use the following line.,

“He/she is working with a client right now, let me see if he can take the call.”

This does a couple things,

1. Makes you seem busy even if you are not. This shows the client that you are in demand and confirms that he made a good decision by choosing you.
2. Allows you to not talk to people you do not want to talk to
3. Allows you to say to the caller, if you pick up, that they are important enough to you to interrupt an important client meeting.

This might not be a “traditional” mortgage-marketing tool, but it will make you more desirable. And while it will not make the phone ring more, when it does, you will get respect from those on the other end of the line.

Mortgage Marketing Tip #5

CANI

Constant and Never Ending Improvement
Do something everyday to improve your business. 1 small change everyday can make a huge difference in a couple months. Implement one mortgage marketing tool at least once a week. At least.

Over the course of a couple years, the results will be dramatic.

Just one small thing is enough. Examples are:
· Hanging a certificate of completion on the wall
· Hanging a testimonial on the wall
· Adding a signature to your emails
· Adding a small consumer article to your website
· Subscribing to The Millionaire Loan Officer Newsletter at http://www.mortgagebrokertraining.com/newsletter.html
· Reading the FREE articles on mortgage broker marketing at http://www.mortgagebrokertraining.com/mortgagemagic.htm

Mortgage Marketing Tip #6

Look at other businesses for great ideas to adapt to your business

Most innovations come from other businesses.

Like the drive thru window. Who knows who started it, but fast food places use it, banks use it, pharmacies use it, and even restaurants are experiencing success with it.

What new services do you use that make your life easier? Can you adapt these to your business? How about emailing potential customers the interest rate everyday if they request it? Or Providing a Post-Closing Kit with items clients will need when moving?

You can use the marketing tools from other businesses too. If you see a marketing piece that really gets your attention, think about how to adapt it and use it in your business.

Mortgage Marketing Tip #7

It doesn’t matter how good a loan officer you are – if you suck at marketing, you will starve.

Knowing how to get clients is infinitely more important than any other knowledge you may attain.

Tony Robbins is not the best NLP trainer out there, but he is the richest because he knows how to market himself.

The Men-Mars, Women-Venus guy is not the best marriage counselor out there, but he sure made a killing in books, tapes, and seminars.

The best mortgage lending marketing tools are available at MortgageBrokerTraining.com’s Mortgage Bookstore.

How much money you make has very little correlation to how much you know. Of course you must know the basics, but other than that, it makes very little difference at all.

He who markets best, makes the most money.

Related items

• Let the Mortgage Companies Fight for Your Business
• An Introduction To Mortgages